Friday, January 9, 2015

Putting together a promo video part 2

So on to the next installment in my series of Putting together a promo video.  Which should
probably be called Putting together a series of promo videos.  If you haven't read it yet, look
through the first post before you read this one to better understand what is going on.

So, my second video in this series, was aimed at parents.  The idea being to get parents to
encourage their high school age students to enroll in Tech Prep Programs.  Again, this video
was aimed at a totally different audience, so it had a totally different objective and feel.
When coming up with the client brief for this video, we talked about what parents would
want.  Here is the client brief for this second video

Video 2 Parent)
We have to tug at the heartstrings of the parent.  Parents from our communities want, for
 the most part, for their kids to stay in Southeast or at least within Alaska.  They are proud 
of their kids, and want great things for them.  They have a great love of their family, 
traditions, and their communities.  We have to showcase each community throughout 
Southeast.  The Tech Prep Programs are strong here in Juneau, however the smaller 
communities don't necessarily feel a strong connection to Juneau.  The video can't be
based on footage of Juneau or most of the parents won't be able to relate to it.  They need 
to be able to see shots of their community, so they identify that this is a program for them. 
Parents would be proud of their kids for attending the University of Alaska in Juneau, but 
they really are in love with their own community and want their child to succeed there.  
Tech Prep, especially for the high school years is all about the student being successful 
in their own communities.  We want to show the impact of our Tech Prep programs on 
their community.  We want to be able to illustrate how their child could make them proud 
by working within their communities and giving back to the community.  We want to make
 this video a 'warm fuzzy' for the parent watching.  It's all about potential bragging rights. 
 Parents love to brag about their kids.  this video could be longer (than 2 minutes) 
because parents have more patience in watching informational videos, especially moms.  
Maybe use interviews with parents and students to highlight key issues??

So with the client brief in mind, here is what I produced for the second film.

Gabe Strong
G-Force Productions Digital Cinema

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