Friday, January 9, 2015

Putting together a promo video part 3

Finally, I was tasked with one final video in the series.  (If you are just reading this for the first time, go back and read parts 1 and 2 first, it will make much more sense!)  This final video was to be aimed at high school administrators.  The University's Tech Prep Program had a few high schools in the region who were NOT participating in the partnership with the University.  Of course the University was hoping to persuade them to start participating by stressing that most of the work would be done by the university and so on.  So we created a client brief for this video as well.

Video 3) High school administrator

We need to show the support of important figureheads throughout the Southeast.  Governor
Bill Walker, Senator Lisa Murkowski, Senator Cathy Munoz, Chancellor John Pugh, etc...
We need to make the admin and school boards feel they are among important people in their field.  We want them to feel that by being involved in this program, they are leaders in education.  Again, all about bragging rights.  By being involved with this program, they will be considered elite among community members and they will ultimately actively recruit students into the program.  This video is all about outlining the educational values of this program.  Using 'buzz words' if you can include them.  The 'important figures' should help reinforce the idea that the Tech Prep programs are cutting edge and that all educators should be enthused to be involved in steering kids towards these programs.  The administrators should see that many of the top people in this state consider Tech Prep programs to be very important and feel that they should join these influential people in promoting Tech Prep programs to students.

Client brief above, video below.  Do they actually go together?  Hopefully.......

Gabe Strong
G-Force Productions Digital Cinema

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